Sofar Sounds curates secret, intimate gigs in living rooms around the world. Spotlighting emerging artists by introducing them to connectors and new fans through a unique and magical concert experience that is then shared and streamed to music-lovers around the world.

Sofar produces live musical performances in over 387 cities worldwide. Thousands of performers have passed through the doors. Sofar is a passionate supporter of musicians and the magical nature of live performance.

Creative campaign concepts visualized in the form of ad-lobs and storyboards. The various campaign concepts included are 360º cross-platform. In addition, there are a few packaging and design concepts included on this page.

TASK: Create the first seasonal-selling digital and print work for IKEA U.S. Concept: Created a series of selling modes to accomplish various goals of the commercial period. Modes created were under the categories of Functional, Brand Moment Holiday, Color Story, Social based and Product Driven. Original concept modes are shown.

1. IKEA One Year Invite Interactive Addy Award winning agency promotion invite. This was originally on an interactive microsite inviting client partners to celebrate our one year commitment. The user would click on a group and receive a personal invitation from that particular group. This intentional low-production value invite was to show the faces behind the work and yes, add a whole lot of kitsch. Music mashup and song lyrics by Jennifer Prough Development: Megs Fulton

2. 2 & 3 IKEA New Catalog Press Event Video Teasers - stop motion Designer: K. Angstad

3. RED TETTEMER Party Teaser

4. Time Warner Cable TV Spots

Other videos below are behind-the-scenes agency life.

Go here to see pricing, color options and full collections at https://society6.com/yopro

A variety of work is clickable!

This portfolio belongs to Jennifer Prough. Please do not print/copy without prior permission. Some of the samples within this portfolio are the property of the organization shown on the documents. Permission for each has been granted for this portfolio to be used as a demonstration of my work. Educational copyright and trademark laws have been followed in all project samples.

*Work shown on this site not approved for AI use and/or AI training.